What is NCBeaches.com?
NCBeaches.com is an online guide made up of real reviews from real people. We like to think of this website as the definitive guide to the North Carolina Coast.
NCBeaches.com is a fun and engaging place for passionate and opinionated influencers to share the experiences they've had with local businesses and services. Simply put, it is word of mouth - amplified. And now NCBeaches.com can help savvy business owners get the most out of their online reputation.
Can NCBeaches.com reviews help a business like mine?
We certainly think so. Since opening in September, 2006, over 2 million people have visited NCBeaches.com to read reviews and learn about local businesses and services. We've heard from scores of business owners stating how much more business they have received through their listing on NCBeaches.com, and we have heard from many users stating how much NCBeaches.com helped them make a decision regarding their travel choices.
My business has been reviewed on NCBeaches.com - Now what should I do?
Congratulations! Now that you are in the game, we recommend getting personally involved in the NCBeaches.com community - primarily as an individual and also as someone actively putting your business' best foot forward on NCBeaches.com. We've come up with this simple list of DOs and DON'Ts for business owners, and we hope you'll keep us posted on what works best.
First the DON'Ts:
- DON'T review your own business anonymously or get your friends to do the same.
- DON'T overestimate the impact of a single negative review. It happens to even the best businesses. In fact, in speaking to NCBeaches.com users, we've learned that negative reviews sprinkled in with favorable reviews often act to enhance the credibility of the positive reviews by illustrating the honesty and openness of the NCBeaches.com environment. That said, if you see a trend of negative reviews, you may want to take this feedback and determine if there is a way to improve your business.
- DON'T lash out at the people who have written negative reviews about you. It is counter-productive, and could lead to people having an even worse opinion about your business.
Now the DO's
- DO register on NCBeaches.com yourself, as an individual, and engage with the community (write some reviews, upload a picture, etc.). As a business owner or manager, you are a real human being, and NCBeaches.com is the right place to show that.
- DO add photos to your business page and make sure your business information is correct. Click on the Update Business Info link if you want to make changes.
- DO review your own business clearly stating that you are the business owner. Full disclosure is important here, and will be critical in earning the respect of the NCBeaches.com community.
- DO take the feedback to heart but remember that each review is just one single opinion, and it's the entire set of the NCBeaches.com reviews together that really matters most.
What if there is a review for my business that I think is libelous? Will NCBeaches.com remove it?
Rarely. NCBeaches.com is a forum for people to voice their opinions, even if those opinions are negative or sarcastic.
But when we are made aware of a review that may violate NCBeaches.com's Review Guidelines, we will evaluate it and, if it clearly violates those guidelines, we will remove it or ask the user to change the violating content.
If you believe that a review of your business violates NCBeaches.com's Review Guidelines, please email us with your business name, city and state and the name of the reviewer who you believe has written the violating review. One of our excellent customer service reps will get back to you as soon as we can, though this can take several days.
I'm considering legal action against a reviewer and/or NCBeaches.com. What are the precedents here?
Before you decide to sue NCBeaches.com, you should keep in mind that NCBeaches.com is just a forum where people can post their opinions.
Section 230 of the Communications Decency Act of 1996 (a common name for Title V of the Telecommunications Act of 1996) is a landmark piece of Internet legislation in the United States. Section 230(c)(1) provides immunity from liability for providers and users of an "interactive computer service" who publish information provided by others:
"No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider."
A recent case on this issue, Zeran v. AOL, 129 F. 3 327, 330 (4th Cir. 1997), states: "By its plain language, § 230 creates a federal immunity to any cause of action that would make service providers liable for information originating with a third-party user of the service."
Here are some resources you may want to check out before you decide to sue: