''This store is the best on the beach, I just love the clothes they carry and the wear so well. I come down to the beach in March and June every year and buy tons of things. I have sweatshirts that I have had for years and they still look as good as the day I bought them. I look forward to getting in there every year....''

''They have an okay selection of candies and ice cream, but that's it, the rest of it is a junk shop. It's way overpriced ($14 for 12 oz. of jellybeans I bought over the summer of 2007)....''

''Love this little shop. The owner is friendly makes you want to come back. Has a lot of this n that. will definately do business here again....''

''I shopped there over a year ago, but the time I spent there was good! The sales rep. was helpful and kept a very relaxed feeling about the place! Some of the merchandise was a bit pricey, but they had a 2 for 1 sale on the shirts which helped to make up the difference in price! If you want a real good feel for beach shopping, I recommend these folks highly!...''

''its okay but a little expensive...''

''I thought this store was absolutely charming. I bought several items and am going to call to order some gifts for others as well. We come to Emerald Isle every year and you better believe I will be coming to this store once again. So many unique things to see, NOT the typical beach souvenir shop....''